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    Monday, June 27, 2016

    Reason Wizkid Could Not Have Won The BET Award!

    There is a lot of shock over Wizkid –
    the biggest African act in the last two
    years – missing out on the BET Award
    for Best International Act – Africa. And
    rightly so.
    Wizkid’s late 2015 single, Ojuelegba
    was the hottest single of last summer,
    even before Drake and Skepta jumped on
    a remix that only served to catapult it
    further. The song enjoyed endorsements
    from Alicia Keys and Swizz Beatz, and
    got recognized by Fader as 12th Best
    Song of 2015 Globally.
    To add to that, this year Wizkid co-wrote,
    co-produced and featured on the hottest
    song of this summer, One Dance by
    Drake. The song has been the longest
    running number one single in the UK’s
    digital music history, as well as the
    longest running number one single this
    year on the Billboard Hot 100 in 2016.
    Needless to say, the reach of Wizkid’s
    music has comfortably reached beyond
    Africa to the US with all these features,
    and also to Europe where he recently
    toured with Chris Brown. He has brought
    so much attention to African music with
    American entertainment personalities like
    Wale and DJ Akademiks discussing and
    defending him on radio and social media
    respectively.
    However, there is almost no way Wizkid
    could have won that award. Wizkid made
    it clear last year that he will never go for
    a BET Award where he will be awarded
    backstage, away from the live audience
    as the media network does to the
    recipients of its African award.
    He boycotted the awards last year, and
    rightfully so. He was not the only one
    either. Ghanaian international act, Fuse
    ODG also took the same stance, telling
    BET they have to stop the disrespect of
    African artists.
    It is quite evident that there was no way
    BET would have awarded an artist who
    stood up to them that way. He also
    boycotted this year’s awards and did not
    participate in any of the promotion prior
    to the event.
    This in my opinion, is a stance that other
    African artists have to start taking to
    preserve their self-respect as well as
    that of the African people. It is
    disrespectful that an award created to
    honour and award black people of
    excellence will segregate Africans by not
    giving them their awards during the main
    event.
    Source; 360nob.com

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