Huawei to launch P10 devices in Africa by April

Huawei Consumer Business Group has
scheduled the Africa launch of its newest
devices in the P series, the P10 and P10+,
within the next ten weeks.



Global sales of the new devices, unveiled at
Mobile World Congress (MWC) 2017 over the past twenty-four hours, will begin in China and Europe in March before being made available for purchase in South Africa and other parts of Africa by the end of April 2017.
Launches for Russia, other parts of Asia as
well as Latin America are also set for April,
according to Huawei. Richard Yu, CEO of the Huawei Consumer Business Group detailed the features of the P10 and P10+ late on Sunday afternoon in Barcelona a day ahead of the official start of the 2017 leg of MWC.
“With Huawei P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera, users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside.”
Yu emphasised the photographic features of
the P10 and P10+ which include 3D facial
detection technology as well as enhanced
lighting effects that can be used to make
subjects stand out in different lighting
conditions.
Retail prices for this latest version of Huawei’s flagship smartphone series will start at US$686 for the P10, while the P10+ (64GB + 4GB) will retail for €738 and the P10+ (128GB + 6GB) for US$844.
Xu Wenwei, Chief Strategy Marketing Officer at Huawei acknowledged that many may regard the cost of the new devices as
prohibitive for customers in emerging markets such as Africa. “The real challenge is how to offer smartphones with a reasonable cost and at a reasonable price.

Retail prices for this latest version of Huawei’s
flagship smartphone series will start at US$686
for the P10, while the P10+ (64GB + 4GB) will
retail for €738 and the P10+ (128GB + 6GB) for
US$844.